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6 Tips for Effective Product Displays

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With so many options for purchasing items, having the appropriate product display that shows off your inventory is imperative. Knowing the right angles to capture your products for selling online and being able to communicate to potential customers with these displays is crucial to your sales. While many people think it’s an art to set up the perfect product display, it doesn’t have to be that difficult. Here are some tips for having an effective product display, online or in your store.

Highlight products to their appropriate target markets

When creating a product display, a great approach is to highlight product features with the highest appeal to your target markets. Drawing attention to a products’ features that make it better than others or emphasizing it’s competitive advantage will help keep people focused on the positives surrounding the products.

Position displays at eye level

Have you ever walked through a store and became sidetracked by a display? Chances are, that display was positioned at eye level, making it a focal point and attracting people to it. For displays that are higher than eye level, shoppers are more likely to walk past the display without even taking notice of it.

Change displays regularly

If you have a holiday display up in the middle of May, people are going to know something’s not right. Be sure to always change your displays regularly and only use holiday themes to enhance your displays appeal. Be creative with the way you change things up and make sure not to repeat the same types of ideas over and over again. Keep in mind that holiday-themed displays are a great way to refresh the visual appeal of products while at the same time encouraging a holiday spirit in customers.

Use the right lighting

Lighting can make all the difference, especially when it comes to product displays. By using effective lighting, you will be sure to enhance the attraction to and appeal of your product display. The trick is to position your lighting to focus the shoppers’ attention on the products as a whole as well as whatever the most appealing features of the product are. Just make sure you watch to make sure that the lights aren’t casting shadows on or near your display and that your lighting is balanced throughout your display.

Be artistic and creative

The artistic and creative aspect of product displays can be as simple or as complex and you’d like it to be. One tip you should be mindful of is to always use artistic principles when creating displays. Think of things such as balance, focal points, simplicity and color psychology as well as viewing patterns. It might even be worth while to hire a local student artist to help you in creating, arranging and lighting your display so that your material is showcased in the best way possible.

Sketch or draw your designs before attempting

Before doing anything, you should always draw out what you’d like to do. Sketching your designs prior to actually assembling the product displays allows for your to really look at what you’ve been envisioning and figure out the measurements and what’s necessary to create it.

Having the right display to highlight your products is extremely important for sales. Rather than blindly thinking of a display that you think might look nice, do the research before starting on your product display. By following the tips above, you can ensure that your product display will look great and be a success!

 

Jamie Aldson is a freelance writer and business professional. She loves creating beautiful product displays while using Structural aluminum extrusions to ensure products are safe and secure. She hopes these tips can help with any business who needs guidance with their product displays.





Eight Top Books for Pet Lovers

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Introduction

The innocence of pets as they go about their lives in our world designed for humans always makes for a good story. Whether we are rooting for the kitten that just won’t give up, or learning more about how dogs perceive our world, these eight books are some of the greatest reads for pet lovers everywhere.

Oogy: The Dog Only a Family Could Love

The book Oogy: The Dog Only a Family Could Love, was featured on The Oprah Show. This is a heart-warming story about a dog who has been beaten badly and is missing an ear. The dog just wants attention and he is going to get it – even if it is not in a good way.

Oogy was mutilated because he had been a bait dog for fighting dogs, before he met his wonderful new family after a police raid. This canine has gone through hell and back and still manages to be a great pet. This is indeed a very touching story.

The Art of Racing in the Rain

The Art of Racing in the Rain by Garth Stein was published in 2008. This is a novel told exclusively from a dog’s point of view. In the book, readers can follow a story of a race car driver and his dog. The dog is preparing to be reincarnated into a human in its next life. Readers are taken on a journey of the dog Enzo, watching television and learning all he can about his owner’s race car driving passion. This novel was such a big hit, they have made a movie out of it.

97 Ways to Make Your Dog Smile

97 Ways to Make Your Dog Smile is quite a silly book that a lot of dog owners love. The pictures in the book are impressive and the tips work really work. This is a book on how to teach your dogs and how to get your dog to pay attention to you and others. Dog lovers who bought this book raved about how well all the tips and tricks were explained and how easily they were ultimately able to do them.

Cleo: The Cat Who Mended a Family

Cleo: The Cat Who Mended a Family is a touching book that will make the average pet lover cry. The book is about a woman who does not really like cats, but her son really wants one after overhearing some kittens were available.

Something tragic ends up happening to the son that wanted the cat right before it arrived. The family was going to send the cat back to the original owner, but the kid’s little brother wanted to keep it.

While the family is mending their broken heart for their lost loved one, this cat provides comfort for the child’s little brother and becomes his best friend.

Readers have said that it is one of the most heart-warming books about a childhood companionship they have read in a long time.

Dewey: The Small-Town Library Cat Who Touched the World

Dewey: The Small-Town Library Cat Who Touched the World is a very touching story of a woman who lost her family farm and alcoholic husband. One cold morning this woman found a kitten almost frozen to death and decided to rescue it.

His story made it around the world and there was television documentary made in Japan about him. The documentary showed how one can be in the worst financial crisis in the world and pull oneself up again. This book does not only teach people that you can overcome any problem, but when you do how good it can feel.

Matilda Mae: The Dog Who Needed a Name

Matilda Mae: The Dog Who Needed a Name is a children’s book suitable for ages 8 years or older. This is a tale about a dog who needs help finding a home. Matilda did not look or act like her beagle brother and sisters so they were adopted quicker than she was when she was in the animal shelter.

This book provides the reader with knowledge about animal shelters and pet adoption. This is a great book for children who love animals. Parents of children that have read this book have given it great reviews saying that it taught their child the importance of compassion.

Inside of a Dog: What Dogs See, Smell, and Know

Inside of a Dog: What Dogs See, Smell, and Know is a very interesting book about the fascinating relationship between a human and a dog. This is a scientist’s perspective as a dog lover, providing a look at the world from a dog’s point of view.

101 Dog Tricks: Step by Step Activities to Engage, Challenge, and Bond with Your

101 Dog Tricks: Step by Step Activities to Engage, Challenge, and Bond with Your Dog is a guide to things you can do with your canine friend. This book is described as one of the best dog training books ever. It provides you with step by step instructions and pictures to teach your dog effectively with frustration wondering if you are doing everything right. This book also offers side notes suggesting other ways of doing different activities with your dog and different ways you can get them to listen to you.

Conclusion

Pet books span a wide range; from pet training to tales of compassion, tales of our furry friends always manage to tear at those heart strings, making these books excellent not just for pet lovers, but for everyone.

Attached Images:
  •  License: Creative Commons image source

Guest Post by Lovereading – Helping you to find your next book.

5 Ways to ensure your Teens are Driving Safely

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Giving a young person the keys to a motorcar can be a nerve wrecking experience, especially the day you have to allow them to drive free of your presence or guidance.


We’re all aware that young people are risk takers; they can make mistakes and are prone to thrills. In a car this can be fun, but also fatal. Fortunately, there are a number of ways to limit the chances of them taking risks and also improve their safety and the safety of others on the road.

GPS Devices

One of the easiest ways to ensure a teen is driving responsively is to purchase a GPS key fob. These are also known as ‘mommy monitors’ and you simply place this GPS powered device on the car key ring. It will then monitor the speed the individual drives at and takes note if they go over the limit, there are any sudden stops and even records distance, so you know approximately where they are going to and have been. It’s also tamper proof and teens can’t turn it off or take out the batteries without you knowing.

Tell My Mom

For the more lo-fi mother, the ‘Tell my Mom’ bumper sticker is the perfect addition. Like the traditional ‘How Am I Driving’ sticker, this is fitted to the back of the car and has the parent’s phone number on it. It’s a low cost and very practical deterrent on the road.

Education

Even if your teen has passed their driving test, they still are novices on the road and the best way to further their abilities is through more education. Advanced driving courses can greatly benefit teens and make all the difference to them in an emergency. They also showcase the repercussions of bad decision making on the road – often enough to put most teens off.

Tests

If you are suspicious that your teen is drinking and driving, or taking illicit substances; then perhaps it’s time to invest in a breathalyser. Kids experiment and that’s a simple fact of life and if you can find out if there is an issue then you can help out. These tests are low cost nowadays and a good way to find out if there is an issue.

Handsfree

Placing a Bluetooth hands free kit in their car or the car they use allows them to make and take calls without being driven to distraction. Many are also portable so you can place them in a rental or car leasing when away. Most kids have a quite hectic social life, especially if they have access to a car. These kits are a great way to lower the chance of an accident and if they’re Bluetooth will also work with your phone too.

Cormac Reynolds writes for car leasing company First Vehicle Leasing who provide car leasing to individuals and business.

Kitchen Design Ideas For Busy Couples

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Busy couples still like to cook and use their kitchens. The best couples enjoy homes with great kitchen design. To reduce the cooking time and functionality of the kitchen, there are some changes couples can make to improve their family lives. Consider the following kitchen design ideas for couples:

1. Couples Need Multi-Functional Workspaces

Couples need multi-functional workspaces to help with their busy lives. The kitchen is not only a workspace for preparing food, it is also a workspace for family meetings, homework and conversations with business partners or friends. Kitchens are meeting spots for many families. Because many people meet in these locations, the surfaces must be durable. Wood surfaces, granite surfaces or marble surfaces are recommended for the best results. Kitchen islands with high bar stools are recommended. Generous counter space and multiple sinks are preferable for cooking preparation.

2. Smart Storage

A cluttered kitchen is not an ideal environment to prepare dishes. Customized cabinets are recommended for storage. The cabinets should be designed so the pots and pans can be situated next to the range. This will reduce walking time in the kitchen and make cooking more efficient. Stepped shelves in the pantry can make finding food in the kitchen easy. Recycling and trash stations inside the cabinets can make it easier to participate in saving the environment. Create vertical cabinets to store baking sheets and cooling racks. This type of cabinet should be placed near the ovens to make your cooking time more productive.

3. Customizable Appliances

Customizable appliances are available and are a must for every busy couple’s kitchen. Customizable refrigerators, freezers, ranges, ovens, dishwashers and cook-tops are designed to increase the functionality of the kitchen. The look and appeal of the kitchen is also improved and can have a profound effect on the mood of your family.

4. Artistic Appeal

Busy couples need visual appeal as a way to relax after their busy days at work. Luckily, beauty and functionality are the focal point of this year’s design. Most refrigerator designs include stainless steel for a modern look or bright colors like blue water, terracotta and slate green. Decorative range hoods are also popular.

5. Eco-Friendly Ease

Eco-friendly is the focus of this current generation. Not only do new kitchen cabinets have pull-outs for recycling and compost, flooring and countertops can also be made from eco-friendly materials. The appliances should also be eco-friendly to save on energy.

Eco-friendly appliances use 50 percent less water and energy. This not only saves the planet but also saves money. Faucet filters are easy to install and reduce bottled water waster. When skylights are added, people can reduce energy needs and add natural light to the room.

Kitchen design ideas can help to make your lives more efficient and to teach your family good eco-friendly values. Every couple can enjoy these design ideas and improve their lives. Consider how changing your kitchen can change your mood and upgrade your family’s lives.

Written by Lachlan G.

Lachlan runs a construction business for his dad. Being a newcomer in the industry Lachlan has quickly acquired some great product knowledge, ranging from choosing the right stainless steel suppliers, stainless steel fabrication, to the latest green technology for building eco homes. Lachlan loves DIY and spends most of his weekend in his workshop.

Top 5 Reasons why High Street Shopping Will Never Recover

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Death of the High Street?

If we are being honest, the death knell for high street shopping has been sounding for some time now. There are various reasons why this has become the case, and we listed the top five.

1. People Are Busier

Consumers want convenience more than ever before, and you simply do not get that on the high street. High street stores have always been based on the principle of creating a relaxed browsing environment to encourage customers to buy. Customers are more focused with regards purchases than ever before, so tend to buy online or simply look to get in and out of a shop as quickly as possible.

2. Rise of the Retail Park

Many businesses are turning their backs on the high street in favour of setting up shop in retail parks. Retail park units often offer better value for businesses in terms of rates against return, too. One reason that businesses favour retail parks is that they can market products and target customers and employees a lot easier. Retail parks are filled with “destination” stores where customers go with the purpose of buying. This means businesses can look at how successful they are on selling to the customers who come into stores, knowing that almost all of them are looking to buy, whereas on the high street you need to heavily factor in browsers.

3. Supermarkets

Even as recently as fifteen years ago, the supermarket was where you would go just to get your weekly food shopping. Now, you can decorate your home, book a holiday, and even buy a car in most modern supermarkets. With the rise of these one stop shops, why would anyone need to visit a high street?

4. E-Commerce

Even for the biggest technophobes, using the internet to shop can prove much more convenient than wandering around a store looking for a member of staff, who then points to where they think an item might be rather than you to it. Finding an item online is often no more than a search and a click, making for an easy and straightforward, stress free shopping experience.

5. People Know Points 1 – 4

As much as the Government and local authorities look to focus on high street regeneration, they are as aware of the other four points as anyone. Ultimately, there will come a time when they will realise it is no longer cost effective to continue putting money into high streets, especially as there is no real demand for them to be the central fulcrum of shopping habits that they once were.

Posterita offers a free and paid point-of-sale operational system for a number of companies in the different industry sectors from ecommerce, high street shops, and restaurants.

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